Mobile marketing interaction with customers is becoming increasingly relevant to businesses. People are using their mobiles more than ever, and they’re now an important part of the customer journey when it comes to marketing and advertising.

Smartphones are an everyday gadget for many and are used to download apps, browse the internet, send online messages and read emails. They serve as a portable extension of desktop computers in many senses. Mobile marketing provides the opportunity to interact with your customers on the go, using the channels most relevant to them.

The way in which we advertise is changing, and companies are beginning to provide an all-round experience when it comes to their marketing campaigns. Mobile marketing can tie in with the rest of your marketing, strengthening your brand identity. It is a great way to extend your message and reach your customers via a more personal medium.

Smartphone sales are on the increase, so mobile marketing is becoming all the more important. There are all kinds of avenues to explore, so if it’s not something which you have utilised yet, start thinking about how mobile marketing could improve your customer base and your brand.