There are so many design agencies to choose from, and knowing where to start can be difficult. Many offer very similar services, and deciding which one will be the best choice for you is not necessarily easy. However, it’s always worth working with a professional when it comes to your design work, and by putting in a little time carrying out some research, you’ll reap the rewards further down the line.
Start off by having a look at what’s available to you locally. Speak to business contacts and see if they have anyone who they would recommend for design work. If a particular agency has a good reputation, they’re definitely worth investigating.
Once you’ve found some agencies you might be interested in, check through their work and clients lists. Some are better suited to large corporate jobs, whilst others tend to work with smaller businesses or individuals. Portfolios are usually available on websites, so have a look through these and see what you think. This will give you an instant feel for the agency, and you’ll have an idea about whether their work reflects what you’re looking for.
Think about what you might want. Whilst design agencies are experts in what they do, you know your brand inside out, and you know where you want to go with it. Be ready to explain your brand, what’s important to it and how you want it to be reflected.
Working with a design agency can be a highly rewarding experience and can yield fantastic results for you. If you put in some research, ask the right questions and know what you want to achieve for your business, the experience is likely to be highly beneficial.