Designing an Easy-to-Navigate Website

You’ve managed to direct someone to your website, which is a great starting point. But once they arrive there, you need to make sure that they’re going to stay and take the time to look around. In order to make them do so, you’re going to need a well-presented site that is easy to navigate.
Think about what is going to go in the top left-hand corner, as this tends to be the first thing people will see. Usually a company will put their logo in this position so that attention is immediately attracted to it. Use this area as an opportunity to let people know who you are and what you do. By sticking to conventions which people are used to, you’re making it easier for them to navigate your site, and they’ll be more likely to continue using it.
Guide the visitor through the page in an order which makes sense. Make the parts which you want them to notice stand out, and use a well-thought-out colour scheme to attract attention to the right parts of the page at the right time.
That being said, people will often have a certain purpose in mind when they go onto your website, and they will want to be able to find what they’re looking for. Make sure the site is intuitive, and there are plenty of signposts to point visitors in the right direction. This will all contribute to a positive user experience, which is key in the success of your website.