Designing a Quality Mobile App

Smartphone apps have become a fundamental marketing tool. They’re popular, widely used, and as a result of the ever growing smartphone market, increasingly accessible. There are some simple ways to make sure that your app design works best for you. Here are some of the most important aspects to consider:

  1. The app has to look good for it to appeal to users. If the information is presented well and the app flows intuitively, customers are much more likely to continue to engage with it.
  2. Once a user has an app, it doesn’t necessarily mean that they will stay interested in it. App updates and upgrades will make sure that your app continues to improve.
  3. Prioritise the content your audience will care about. If your app is targeting the right people with the right content, it’s far more likely to be successful.
  4. Bear in mind the design of a smartphone. Take into account the relatively small touch screens when designing your app.
  5. Think about how people use mobile devices. Often they’ll be used for short periods of time, or whilst the user is engaged in other activities. Make your app easy to use so it appeals to busy people who are on the go.

The Importance of Mobile Marketing

Mobile marketing interaction with customers is becoming increasingly relevant to businesses. People are using their mobiles more than ever, and they’re now an important part of the customer journey when it comes to marketing and advertising.

Smartphones are an everyday gadget for many and are used to download apps, browse the internet, send online messages and read emails. They serve as a portable extension of desktop computers in many senses. Mobile marketing provides the opportunity to interact with your customers on the go, using the channels most relevant to them.

The way in which we advertise is changing, and companies are beginning to provide an all-round experience when it comes to their marketing campaigns. Mobile marketing can tie in with the rest of your marketing, strengthening your brand identity. It is a great way to extend your message and reach your customers via a more personal medium.

Smartphone sales are on the increase, so mobile marketing is becoming all the more important. There are all kinds of avenues to explore, so if it’s not something which you have utilised yet, start thinking about how mobile marketing could improve your customer base and your brand.

Knowing Your Website’s Target Audience

Before you can begin to consider how to convert visitors into customers, you need to know who your target audience is. Your audience is the grassroots of your business, and focussing on this key group of people will give your web marketing direction and strategy.

The beauty of internet advertising is that you can reach out to millions of people all at once. However, that doesn’t necessarily mean that they will all be interested in you product, and actually, an internet audience is in many ways less captive than visitors to a ‘real’ shop – it’s even easier for them to leave a website.

A large part of creating a successful business is knowing who you are targeting with your product or service, so chances are you will already have established this. Always bear this in mind when designing your website, and know who you’re communicating to.

Consider how is best to reach your target audience, and question what would be important to them. This will shape how your website is structured, its appearance, the information it contains, how this information is worded, calls to action, etc. Targeting your target audience is a key concept in successful website design.

Prioritising Your Website’s User Experience

The number one goal of any business’s website is ultimately to convert visitors into customers. Often you’ll find that a website will not pursue this goal to the exclusion of any other goal, afterall, every website still needs to reach people in the first place, but it still makes a lot of sense to prioritise it.

Optimising your website’s user experience typically comes down to simplifying the navigation and making it more obvious. This works towards lessening any frustration your users experience, but this is by no means the end of the optimisation process. A few other things to look into are:

  • Measuring and improving page loading speed.
  • Answering Questions about your products and your industry that people might be asking on search engines.
  • Looking for Validation by, for instance, offering on-site and off-site reviews of your products and providing your social media information.

The goal of any website is to convert, but once you’ve taken all of the things into account you need to in order to satisfy the needs of a wide variety of customers it isn’t such as simple matter. The best decision you can make in this area is to hire a web developer/designer to help you analyse and improve upon what you have already, as a lot of the improvements require complicated tools and web-development knowledge to get right.